Mid coast

south australia.

About us

Vitae Co. are a surf/lifestyle brand based on the pictures Mid Coast of South Australia. Having generationally resided and grown up “down south” or better known as the southern suburbs of Adelaide, Vitae are proud to call the beautiful Mid Coast there home. As Vitae grows and moves into the future, they aim to keep showcasing and spreading their brand across Australia and the world, putting on display this wonderful part of the world called the Mid Coast, along with the rich culture, lifestyle and community that comes with it.  Vitae prides themselves in the high quality and sustainable garments that they design and create. Each design is created right here on the Mid Coast by the wonderful team of artists and designers. It is then screen printed locally in Victor Harbour by our awesome screen printers. Then delivered right to your hands for you guys to look gnarly in it.

our vision

Vitae has a strong vision of creating a unique community around Australia and the world of like minded people, who have similar beliefs and values, that of a genuine love for life, adventure, enjoying the finer moments, fashion, surf, art, music, the coast, culture, and so much more.

 As Vitae grows and progresses into the future, they strive to give back to the community, with visions and plans of helping local communities. From helping youth learn awesome lifes skills, to running surf lessons, to providing somewhere for people to come together and enjoy each other company. Vitae cannot wait for What the future has to hold, and to bring you legends on this unreal journey with us.